Website and Marketing Localization – A Strategic Global Marketing Plan
As you take your marketing programs and messages global, you face the challenge of making your integrated marketing communications as relevant and informative as possible in each locale. This can be a particularly daunting task when you consider the nuances of language and culture. What you say can either reinforce or discredit your company by the way you say it.
Who can handle your marketing and website globalization best?
Marketing is often seen as both an art and a science. Anything you produce must include the right mix of culture and context to maintain consistency and resonate with your intended audience. Localization of your website and marketing content is always done best by a local-market resource to ensure local relevance. However, the work also needs to comply with corporate messaging, goals, and branding standards to ensure that your marketing communications are integrated throughout each locale.
How do you achieve both?
Lionbridge combines global project management with local-market expertise to help you better communicate with your customers in a manner most appropriate to them.
Our experts work with your marketing team to develop a strategic marketing plan. They do this by creating local-market versions of your marketing collateral, branding, messaging, packaging, and internal and external communications.
Lionbridge also specializes in website translation services.
We provide:
- Localization and adaptation of online and interactive content
- Style guide creation, terminology management, translation memory management, and optimization of machine translation output
- Technical support for enabling of global websites
- Multilingual content management system (CMS) connectivity
Lionbridge maintains state-of-the-art publishing capabilities in our production centers worldwide. We even have in-house recording studios for professional, multilingual voiceovers. Lionbridge delivers live-production websites on a daily basis in all major European, Asian, and Middle Eastern languages.
Our localization services include:
- 2-D and 3-D graphics
- Web and multimedia productions
- Flash, audio and video components
- Web publishing, .NET and XML publishing
With Lionbridge, you can be confident that:
- Your messaging will not be diluted through the localization process
- Your content will resonate with its intended audience, while maintaining its messaging goal
- Your global marketing program will create greater brand strength, helping to increase sales and deepen your market penetration
- Your brand will remain strong, while your regional teams will be empowered to develop local marketing programs
Contact us to see how we can help you better implement your global marketing programs.